Optiwave Technologies (Pvt.) Ltd. is a consulting company with a focus on the telecom sector. It was formed in 2001 with a vision of promoting the growth of the telecom sector in Pakistan, which has been fundamentally transformed after the deregulation in 2004. On one hand there has been a phenomenal growth in the number of subscribers, operators and the types of services, whereas, on the other hand the tariffs have really plummeted. As the spectrum of opportunities widens and competition increases, the selection of the most suitable prospect, realistic assessment of the market size, accurate business planning, and timely implementation become critical. Moreover, technology evolution is so fast that a cutting edge technology today is an old news tomorrow. With a myriad of technologies offering, more or less, the same services, selection of the technology plays a pivotal role outperforming the competition.